FDA step up age checks for online sales
To better protect children the FDA are checking more and more online stores that sell electronic cigarette and vaping products for their compliance in blocking underage customers.
The Food and Drug Administration (FDA) have recently stepped up their enforcement of the age of buyers, and UK based companies are often finding themselves the targets of these checks.
We have heard cases of the FDA making test purchases on UK based websites with shipping to the US using the details of someone that would appear underage to a website that had checks in place. Where these checks have failed or not even taken place, the FDA have started to issue proceedings against the company.
ADACT Director, Michelle Bové, said “Checking the age of customers when shopping online can be done very easily with minor website alterations. Relevant age checks should be implemented on all online stores selling electronic cigarette and vaping products to better protect children and show our industry’s commitment on the issue.”
To book a face to face or virtual meeting about preparing your website for FDA age checks, please call ADACT on +44(0)1302 986 088 or email firstname.lastname@example.org. The ADACT team are working as normal with extra safety precautions in place and look forward to hearing from you soon.