Privacy policy
ADACT Medical Ltd is committed to preserving the privacy of our clients and website visitors. Please read the following policy which explains how your personal information is collected, used, and shared when you visit or make a purchase from us at adactmedical.com.
Personal information we collect
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as ‘device information’, collected using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
- Log files track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels are electronic files used to record information about how you browse the site.
Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as ‘order information’.
When we talk about ‘personal information’ in this privacy policy, we are talking both about device information and order information.
How we use your personal information
We use the order information that we collect to fulfil orders placed through the site, which includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we may use this order information to communicate with you,
screen our orders for potential risk or fraud and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our site, for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns.
Sharing your personal information
We may share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store–you can read more about how Shopify uses personal information here: shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the site–you can read more about how Google uses your personal information here: google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page at networkadvertising.org/understanding-online-advertising/how-does-it-work.
Do not track
Please note that we do not alter our site’s data collection and use practices when we see a Do not track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the site, we will maintain your order information for our records unless and until you ask us to delete this information.
Minors
Our website is not intended for individuals under the age of 18 years.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email [email protected] or call our friendly team on +44 (0)1302 986088.