You can help decide the fate of flavoured vape products in the USA.
Following the recent discussion surrounding Marketing Denial Orders (MDO) for flavoured vape products, we’re seeking partners to join an independent study to help your products through PMTA.
The FDA is concerned about the balance between the perceived dangers that flavours present to youth and the benefits they present to adult smokers looking to stay off combustible cigarettes. There is no denying that youth prefer flavours, but we hope to show there is no causation between flavours and overall nicotine behaviour.
In order to have a compelling argument we need a large study conducted to the highest standards of independence and good clinical practice, and we need a large number of participants.
To find out how you can help, read more from Damien at